For any online business to survive in the market it is very important for them to look for high traffic to the website. The most important factor to get more traffic is to get high ranking on the major search engines. While other factors do play an important role, link popularity can also help increase the traffic flow to the website.
Link building is one of the most important elements of search engine optimization and is time consuming. This is the main reason why many good websites do not rank well because it is a lot of hard work. The inbound links to the website does play an important role in search engine ranking.